About Us – Apex Fitness Supplies Australia

At Apex Fitness Supplies Australia, we believe that fitness should be accessible, empowering, and enjoyable for everyone. Our mission is simple: to provide quality, reliable fitness gear at great prices—so you can stay active, build strength, and reach your fitness goals without limits.

As an Australian-based business, we’re proud to bring you a curated selection of fitness essentials designed to help you look good, feel good, and perform at your peak. Whether you’re just beginning your fitness journey or levelling up your training, we’re here to support every rep, every step, and every goal.

Our Story

Apex Fitness Supplies was born from a passion for health, performance, and helping everyday Australians achieve their best. We noticed that quality gear was often overpriced or hard to access—so we set out to change that.

Today, we partner with trusted manufacturers and suppliers to deliver premium fitness equipment that’s durable, effective, and affordable. From strength training tools to mobility equipment, we provide everything you need to build your ideal routine at home, in the gym, or on the go.

What We Stand For

Quality You Can Trust

Our products are selected and tested for performance, durability, and comfort. 

Affordable Pricing

Everyone deserves access to great fitness equipment. 

Customer First Philosophy

Your fitness goals are our priority. We’re here to support you with fast shipping, helpful service, and honest advice.

Australian Owned & Operated

We understand the needs of Aussie customers and proudly serve fitness lovers across the nation.

Meet the Team

Founder – Ric Gonzalez

Ric created Apex Fitness Supplies with a vision: to make fitness more accessible for Australians by offering dependable equipment at fair prices. With a background in fitness and a passion for helping others succeed, Ric leads the brand with integrity, energy, and a genuine love for the fitness community.

Product Manager – Chloe Patterson

Chloe ensures that every item we offer meets the highest standards of quality, usability, and value. She researches and tests products, works closely with suppliers, and curates our range to bring you gear you’ll love using day after day.

Marketing Manager – Ethan Matthews

Ethan is the creative mind behind our brand presence. From content to campaigns, he makes sure our message is clear, motivating, and aligned with what our customers need. His focus is on connecting people with the right products to elevate their fitness journey.

Your Fitness, Our Mission

At Apex Fitness Supplies, we’re more than just a store—we’re your partner in progress.
Every product, every interaction, and every step of our process is designed around helping you become stronger, healthier, and more confident.

Join thousands of Australians who trust Apex for their fitness needs—and let’s reach new heights together.